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Emily Thompson

Head of Content

Emily Thompson

With NewCasinoRank since March 2020

Emily Thompson leads content and analysis across the CasinoRank network, including NewCasinoRank. She has worked on online casino content for more than ten years, starting in editorial roles at a digital media publisher in Sydney.

She is responsible for the standard of what is published: sourced facts, stated risks and missing data, and one method applied to every casino.

Editorial standardsIndustry analysisFact-checkingPoker
New casino reviews
3
Guides and pages
54
Category pages
21

Experience and education

Emily's background

Experience

  1. CasinoRank
    • Head of Content and Senior Industry Analyst January 2022 – present
    • Senior Industry Analyst March 2020 – December 2021
  2. Independent industry contributor (freelance)
    • iGaming analyst and platform reviewer June 2017 – February 2020
  3. Digital media publishing agency (Sydney)
    • Content Researcher and Editorial Writer April 2015 – May 2017
    • Junior Editorial Associate September 2013 – March 2015

Education

  1. Master of Media Practice (Digital Communication and Media Systems)
    • University of Sydney 2014 – 2016
  2. Bachelor of Arts in Journalism
    • University of Sydney 2010 – 2013

Emily in figures

10+ years in the industry
800+ online casinos evaluated
500+ articles published
200+ research pieces published

As stated in the author's profile; figures cover the whole career, all sites and markets.

Featured in

Emily's analysis and commentary have been cited or distributed by industry media, including:

How Emily works

How Emily sets the standard

Every page follows one method: facts from sources, risks stated, gaps marked. Emily reviews the method pages and samples published pages against them.

For local editions such as Zambia's, she checks that payments, currency and the law are described for that market, not copied from another.

If readers are going to rely on our work, it has to deserve that trust.
Emily Thompson

What they check

  • Sources behind every factual claim
  • Risks and missing data stated
  • Same method for every casino
  • Local details written for each market

On this site

Emily's pages on NewCasinoRank Zambia

Pages on the Zambia edition that Emily wrote or checked, newest first.

New casino reviews 3

Guides and pages 54

Show all 54

Questions for Emily

What are NewCasinoRank's editorial standards?

Sourced facts, stated risks, marked gaps and the same method for every casino.

Does commission affect what is published?

No. Commission funds the site but does not change check results or rankings.

How are local editions kept accurate?

Payments, currency and law are written for each market and checked against local sources.

Other NewCasinoRank authors